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Filippa, Urban Mystica, Photographer

“I’m way more romantic and feminine in my personal photography style. Always inspired by mysterious things.”

Isabella, tell us a little about yourself.

I was born on August 9, 1989 in Suriname - Paramaribo a small country in South America that mostly exists out of beautiful rainforest. I am the youngest girl of 6 siblings, 4 girls and 2 boys. Family is very important to me and has shaped my perspectives on life and my own personality a lot. I would say I'm a dreamer. I come from a very creative family, my dad is a artist/painter and my mom is a professional hairdresser.. also my other siblings all work within creative fields. Which makes me so proud and happy actually to say!

Tell us about what you do and how your career path led you up to todays work.

I always wanted to be a flight attendant. Not because of the actual job but because of the fancy suits you'll be able to wear. So my career choice didn't really come out of the blue. I studied Fashion Couture and Fashion & Design in Holland where I grew up. After this I wanted to do something out of my comfort zone and learn more from the commercial industry so I started my career at H&M in 2015 designing accessories. During these years I have always kept myself busy with freelance jobs in creating content for brands through my social media and/or organizing art exhibitions in collaboration with creatives from different disciplines. It is very important to me to work with people from all different fields and backgrounds, I believe that you achieve insightful and inspiring results that way. I recently started my own agency together with my friend Dennis. We are focusing on developing concepts and art direction for brand and creatives. At the same time I am currently working as a teacher at the Amsterdam Fashion Institute - AMFI in Holland. It feels amazing to be able to contribute to this industry from the beginning, and really guide students in their processes and help them finding their own balance and personal vision.

What would be your dream job?

My goal is to create long term relationships with the people I work with and aim to develop outcomes that will lasts and are sustainable. My professional dream is to inspire and teach. These are both things that are not end goals, but things that I always try and want to keep working on. I don't necessarily believe in end goals. But I find process and finding balance way more important.

What does feminism mean to you?

To me feminism means equality.

Do you consider yourself a feminist?

I don't necessarily. But I understand and agree with reaching to a point of equality for all sexes. And I say I don't because I want to be free of all these labels we create nowadays. I want to shape my own opinion on things and actually live by them or try to make small changes wherever I can, to not only better myself but also my surroundings and the people and things I love. 

What message do you want to send out to your female friends and colleagues?

I think it is important to speak up, and feel that you are heard and seen. 

What is power to you?

Power is hard and sensitive at the same time, It is a beautiful mental and physical form of expression to me 

What is beauty to you?

Beauty is that which makes you the most happy inside. 

From where does inspiration often come for you?

I get inspired by stories, bringing together different pieces of my mind and make them visually connected. Architecture, modern art, cinematography and music are key to awakening my creative side. I get most inspired when I am alone, with my own thoughts. My hobbies and work are definitely intertwined with each other so that makes it easy for me to keep doing what I love. 

What is the best advice you have ever received?

Recently I visited an old lady who bought a painting from my dad. I went to bring her flowers for her birthday, because coincidentally her birthday was on the same day as my dad's! I talked with her for hours. She showed me art, photos of her younger life and many lovers. And then there was this moment when she looked at me and said; Isabella you should learn to embrace and acknowledge the "ugly or sad" parts in life as much as you do the pretty and happy once. It's only then that you'll be able to understand and learn how to control your emotions and perspectives on life better. I still think about her words because this is something that I always try to work on and thought it was so special that she saw this part of me in just that one (3 hours long!) conversation we had.

What is most important in life?

Being at ease with yourself.

When are you all you can be?

Whenever I am helping the people I love. 

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When I’m at my everyday job, I’m very focused on combining inspiration with actual results, both as a photographer and social media manager. I always try to see things from an outside perspective. When I took the Powher pictures, I focused on doing something that I wanted myself without taking in anyone else’s opinion.

I started taking photos for my blog back in 2007. I was inspired by talented girls in my own age and felt like “I can do this too!” I found a way to express myself through photography. This was crucial for my personal development and the reason why I do what I do today.

I think I’ve always preferred communicating without words. That could possibly be one of the reasons I started taking photos in the first place. I always think before I speak, and I easily get stuck in my own head. Not always in a bad way, because I like it to be that way.
What makes a good picture? A picture that creates an emotion. I don’t believe there are any guidelines on how to take a good picture. If you follow too many rules, I believe the nerve can easily disappear. Technical knowledge is important and will make you develop as a photographer. But, still I don’t want to set to up too many rules. @filippasmeds

“I always return to photographing clouds! I can never get enough of clouds. And my fiancé.” Filippa is a Powher.

We love seeing all of you incredible people. Keep sharing your amazing selves with #sheispowher @powher_accessories


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