Our Story

Powher aims to reclaim the powerful ritual of adding accessories to elevate one’s outfit and attitude of the day. Powher's curated assortment is a designed & handpicked selection for the modern woman. The collection is to be seen as a portal to the culture we’re building around female empowerment. Our goal is to inspire our sisters to unleash their potential and to encourage all you incredible women to be and act more you.

Meet Sanja Jovansdotter Meerits, Creative Co-founder

Sanja means dream in the Serbian language, and daydreaming is what Sanja often does about Sarma, her favourite Serbian dish. However, born and raised at Långholmen, a small island in the heart of Stockholm, makes Sanja a true urbanista and hometown lover. ”I'm a creative visionary and strategist with an entrepreneurial spirit. That is what makes me feel so passionate about the creation of Powher”, Sanja says.

Sanja brings experience from working with a great diversity of people and teams within the fashion industry. Sanja is a style junkie and loves to accessorize with pearls and more pearls. And of course she’s growing her hair super long so she can fit as many Powher hair pieces as possible. Not surprisingly Sanja doesn’t take herself or the fashion industry too seriously and she firmly believes work should be fun and driven by passion.

Say hello to Linnéa Bach Gärde,
Creative Co-founder

Linnéa is the youngest daughter of an Asian-Swede couple that fell in love in Paris during the 70's hippie era. Raised under the influence of mixed cultures Linnéa has a faiblesse for everything that clash, for the beauty in all things unexpected. The creation of a Bassett's Liqourice-printed dress at the age of 6 was her designer debut. This kick-start was followed by years of key designer positions within fashion, accessories and interior brands.

”My passion for design comes from my fascination with human interaction and fashion as a powerful form of communication. So the creation of Powher and the idea of expressing yourself with accessories was just a natural step to take”, Linnéa explains. Above all, she is passionate about bringing different people and ideas together to find new creative ways. Oh, and she also loves the thrill of throwing herself downhill on a mountain bike with the wind blowing in her hair.

We love seeing all of you incredible people. Keep sharing your amazing selves with #sheispowher @powher_accessories

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